𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗢𝘂𝗿 𝗡𝗲𝘄 𝗕𝗿𝗮𝗻𝗱

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Introducing Our New Brand

We’ve evolved. Welcome to the new Medgar.

Since 1968, Medgar Lighting & Controls has been supporting architects, designers, engineers, and contractors across Southwestern Ontario. Over that time, the industry has changed. Lighting systems have become more advanced, controls more integrated, and projects more complex.

Our role has grown along with it.

For 58 years, Medgar has represented the industry's best lighting and controls brands. We’ve also worked alongside AEC professionals and project teams to guide lighting and controls projects from concept through to completion. We connect the right people, products, and information to help ensure things come together the way they should.

Why the Change

This is not simply a visual update. It’s about better reflecting who we are and how we work.

Lighting and controls play a central role in how spaces perform. This has increased the need for coordination, technical clarity, and reliable support at every stage of a project.

We are not just representing products. We help highly skilled teams navigate complexity, make informed decisions, and deliver on design intent in real-world conditions.

Our previous brand did not fully capture that role. So we took a step back and looked closely at how we support our partners, where we add value, and how that should be expressed across everything we do.

What We Stand For

At Medgar, our approach is straightforward. We work as a partner and collaborator, not just a supplier.

We focus on making complex systems easier to understand, specify, and install. That means reducing friction, providing clear information, and staying involved from early design through to final execution.

It also means balancing two things that matter equally; being approachable and easy to work with, while bringing the technical expertise required to support complex projects.

The best outcomes happen when design intent, system performance, and installation all align. Our role is to help make that alignment possible.

Our New Logo

The new Medgar logo is a visual expression of our brand values. It reflects our focus on advanced technology, technical expertise, and forward-thinking ideas through sharp geometry and precise angles.

Working within the lighting and controls space, the icon represents the scope of what we do. A monogram “M” transforms into a downcast beam of light, intersecting with radiating lines that suggest wireless communication and system connectivity. The customized letterforms in our name echo the angles of the icon, creating a consistent overall design.

Our new brand was developed in collaboration with Muse Marketing Group. While it retains a connection to our original identity through colour, it moves us forward with a more confident and refined direction that will continue to evolve.

More Than a New Look

This is more than a change in appearance. It is a clearer expression of how we support our partners.

We help architects simplify specifications.
We support designers in shaping environments.
We give engineers confidence in system performance.
We help contractors install and commission systems efficiently.

And we stay involved throughout the process to help ensure the outcome meets our client’s expectations.

What’s Next

You will begin to see our new brand across everything we do. While the look has evolved, the fundamentals have not.

We remain focused on building strong relationships, providing reliable support, and helping projects run more smoothly. Same team. Same commitment. A clearer way of showing up.

And as always, we are here whenever you need us. 

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